Conventions of Genre

Our music video would be classed as 'indie pop'; alternative rock music that originated in the United Kingdom in the mid 1980's. It usually contains guitar music and a slightly more rocky tone to pop music. Ellie Goulding is cast under this category as her music consists of guitar and her unusual indie voice. The conventions of indie pop music videos can vary from Lana Del Rey who in her video of 'Video Games' uses a montage style video to of images to capture the tone of her video, or Two Door Cinema Club who in their video for 'I can talk' use a video of the band to depict their personalities in a fun, uplifting video with little deep meaning. However, other Indie pop artists such as Kate Nash in her video for 'Foundations' reflects a narrative music video with her as the protagonist, telling a story which is unveiled as the song continues, mixed with some lip syncing of the artist.

In our music video, I think we will stick to the conventions of a narrative indie pop music video as our chosen song, much like Kate Nash's, reveals a story about love which is told through the actions of two characters. We will also consider the lip syncing role of the artist to act as the narrator to the story and give it more depth.

Evaluation of Ellie Goulding video

The Writer, Ellie Goulding

The video starts with an extreme close up of the artist's face to begin with intimacy and a sense of raw feelings portrayed to the audience. There is wind blowing to sow the image of nature and innocence she reflects. The shot then flicks to a mid shot of Ellie where you can see a fielded landscape behind her; this exaggerates the previous point and also shows that possibly she had an experience here with the person in which the song is about. We then see that Ellie is dressed in white with long draping fabrics which is commonly known to reflect innocence and as the song is about love, she can be seen as the innocent party of the relationship. This is a concept we could adopt for our own music video and dress our protagonist in white. The shot then changes to a long shot of her walking in a field with a wide variety of scenery revealed such as a lighthouse which could be an indication that she shares memories with her partner here. This could also be used in our video as our storyline reflect a girl looking back on memories with her boyfriend. However, ours would be in a negative way whereas this video is somewhat light-hearted. She wears minimal makeup to show her stripped back personality in the video. She is alone in the video which makes the audience question her isolation and whether the relationship is still lasting. She then runs up the stairs of the lighthouse which is previously shown. There are birds eye shots to highlight to vast stair case and her running could represent her desperation to get to something or reach someone. This is also a concept we could incorporate within our video where the protagonist could be running back to her lover in some way. The video then ends with a shot of Ellie looking over her shoulder at the camera to associate a relationship and connection between the artist and the audience.

Premission Email

Here is a email we sent to Polydor Records asking for appoval when using there song.

Research Into videos

This post shows research into our choosen artists music videos, we found this was a very important to do as we would gain a greater understanding for our own video and our artists initial style. We also could gain inspiration from her work which could be incorporated into our video.

From the stary-eyed video we can see that Ellie uses alot of mid shots in her videos, this is something that can be useful to our video as the main importance is seeing the main characters face and arm movements not just her whole body.

From this image of Ellie we can see that she also uses background very carefully and this could be usefull when filming our video as ours will be based in our main characters bedroom.  The use of background gives the viewer a inside to a place which is very personal and reflects the character of the main character.

Once again Ellie uses a mid shot but this time outside, the strong green background works well in contrast with just ellie and shows that shes alone and adds difference in constrast to just being inside.

Brief

Ellie Goulding

Every Time You Go

Our brief is to create a music video to the song 'Every time you go' by Ellie Goulding and represent the tone and mood of the song within the video.


Ideas for this video include a couple, who are having a difficult time in there relationship. Our video will show the contrast between the couple when good times turn to bad.

The lyrics of the song portray how the female is feeling towards her boyfriend. These emotions can be expressed in our music video and interpreted in the way we have percieved them.

Song Lyrics

It starts with a picture
And it sits in your frame
And we part with a letter
And it ends in my name
It starts with forever
And it ends with a touch
And I know that you're clever
And I don't ask for much

Maybe we forgot all the things were when are together

Wake me up
Wake me up
Stop my fall
Everytime you go
Tape me up
Then break me up
Ever so gently
When I'm my weakest
Then it's not so hard
Everytime you go

You said I'm arresting
You said I had heat
I really tohught that we would go further
The second time we'd meet
Now I'm tired of trying to keep you
All I want to do is sleep
But perhaps when I'm sleeping
You'll get back on your feet

Maybe we forgot all the things we were when we were together

Wake me up
Wake me up
Stop my fall
Everytime you go
Tape me up
Then break me up
Ever so gently
When I'm my weakest
Then it's not so hard
Every time you go

Maybe we forgot, are we awake, or not?
Maybe we forgot, are we awake, or not?
Maybe we forgot, are we awake, or not?
Maybe we forgot

Wake me up
Wake me up
Stop my fall
Everytime you go
Tape me up
Then break me up
Ever so gently
When I'm my weakest
Then it's not so hard
Everytime you go
Everytime you go

Artist Information

Ellie Goulding

Elena Jane Goulding (born 30 December 1986)

 known professionally as Ellie Goulding, is an English singer-songwriter.

In 2010 she became the second artist to both top the BBC's annual Sound of... poll and win the Critics' Choice Award at the BRIT Awards in the same year, following Adeles win of both in 2008. After signing to Polydor Records in 2009, she released her first EP in 2009, An Introduction to Ellie Goulding followed by her debut studio album Lights in 2010.

Her album debuted at number one on the UK Albums Chart and has sold over 620,000 copies in the UK.