Friday, September 30, 2011

Evaluation of Ellie Goulding video

The Writer, Ellie Goulding




The video starts with an extreme close up of the artist's face to begin with intimacy and a sense of raw feelings portrayed to the audience. There is wind blowing to sow the image of nature and innocence she reflects. The shot then flicks to a mid shot of Ellie where you can see a fielded landscape behind her; this exaggerates the previous point and also shows that possibly she had an experience here with the person in which the song is about. We then see that Ellie is dressed in white with long draping fabrics which is commonly known to reflect innocence and as the song is about love, she can be seen as the innocent party of the relationship. This is a concept we could adopt for our own music video and dress our protagonist in white. The shot then changes to a long shot of her walking in a field with a wide variety of scenery revealed such as a lighthouse which could be an indication that she shares memories with her partner here. This could also be used in our video as our storyline reflect a girl looking back on memories with her boyfriend. However, ours would be in a negative way whereas this video is somewhat light-hearted. She wears minimal makeup to show her stripped back personality in the video. She is alone in the video which makes the audience question her isolation and whether the relationship is still lasting. She then runs up the stairs of the lighthouse which is previously shown. There are birds eye shots to highlight to vast stair case and her running could represent her desperation to get to something or reach someone. This is also a concept we could incorporate within our video where the protagonist could be running back to her lover in some way. The video then ends with a shot of Ellie looking over her shoulder at the camera to associate a relationship and connection between the artist and the audience.

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