To gain ideas in the initial planning of our project, we carried out a questionnaire for 20 people and a focus group which have both been posted on our blog. These were the results we gained...
After making our music video, basing it on these results as much as possible, we asked our audience for feedback to see if it lived up to their expectations. We asked two female students who are also studing media on their opinions of our music video, baring in mind they had made one too, to see how ours compared and to gain a wider insight of opinion of those with a critical media eye. We recordeed an interview with them which can also be seen on our blog.
We also asked another 20 people a different question after showing them our finished product...
We asked:
Did you like our music video?
Do you think it fits the song and its genre?
What could be improved/what did you dislike?
What was your favourite shot?
We gave everyone a questionnaire sheet to fill out. By asking a mixture of open and closed questions, we gained a very open response which would help us improve if we were to do it again. Here is an example of one response by Katie Mcmurray who is a female student at Shenfield High School...
We gained many positive and negative points:
Positive
- Very good narrative and storyline
- The characters fitted the roles very well
- The slow motion, black and white shots of Amy portraying anger fitted really well with the changing mood of the song
- The lip syncing was in time and Amy fitted the role of the artist very well
- Good variety of locations that fit the storyline
- Enjoyed the editing of the letter and name being written at the bottom of it
Negative
- The story was very serious and could have been a bit more light-hearted
- Some shots could have been a bit more steadily filmed
- Could have been filmed in a more sunny climate at some parts to reflect the mood
What We Have Learnt
We have learnt that to create an effective music video, it needs to have a clear audience and fit what that audience want to see for them to enjoy it and for the artist to sell more music as the video is a clear selling point. We have also learnt how to film and edit in a short space of time and how to manage our time correctly within the allocated time we had to complete our project. We also now know how to fit the lip syncing parts to the music in time to the best standard as if it was out of time, the video would completely lose credibility.
We have also learned how to gain the best research and how much research is actually essential in making a music video of high quality. We carried out different types of research to broaden our understanding of what the audience want and also how to tackle the appropriate markets and institutions of the music industry. Furthermore, we carried out research into many different artists, genres and record labels to find a song which suited us best and which we would be able to create a successful music video for. This amount of research will help us both in future careers and university degrees as we know how to approach people for our research and to gain the information we need.
We believe that we have made a successful music video in which our target audience will enjoy and although some people have said it is slightly too serious, it does fit with the storyline of the song and works well with the lyrics.
After making our music video, basing it on these results as much as possible, we asked our audience for feedback to see if it lived up to their expectations. We asked two female students who are also studing media on their opinions of our music video, baring in mind they had made one too, to see how ours compared and to gain a wider insight of opinion of those with a critical media eye. We recordeed an interview with them which can also be seen on our blog.
We also asked another 20 people a different question after showing them our finished product...
We asked:
Did you like our music video?
Do you think it fits the song and its genre?
What could be improved/what did you dislike?
What was your favourite shot?
We gave everyone a questionnaire sheet to fill out. By asking a mixture of open and closed questions, we gained a very open response which would help us improve if we were to do it again. Here is an example of one response by Katie Mcmurray who is a female student at Shenfield High School...
Positive
- Very good narrative and storyline
- The characters fitted the roles very well
- The slow motion, black and white shots of Amy portraying anger fitted really well with the changing mood of the song
- The lip syncing was in time and Amy fitted the role of the artist very well
- Good variety of locations that fit the storyline
- Enjoyed the editing of the letter and name being written at the bottom of it
Negative
- The story was very serious and could have been a bit more light-hearted
- Some shots could have been a bit more steadily filmed
- Could have been filmed in a more sunny climate at some parts to reflect the mood
What We Have Learnt
We have learnt that to create an effective music video, it needs to have a clear audience and fit what that audience want to see for them to enjoy it and for the artist to sell more music as the video is a clear selling point. We have also learnt how to film and edit in a short space of time and how to manage our time correctly within the allocated time we had to complete our project. We also now know how to fit the lip syncing parts to the music in time to the best standard as if it was out of time, the video would completely lose credibility.
We have also learned how to gain the best research and how much research is actually essential in making a music video of high quality. We carried out different types of research to broaden our understanding of what the audience want and also how to tackle the appropriate markets and institutions of the music industry. Furthermore, we carried out research into many different artists, genres and record labels to find a song which suited us best and which we would be able to create a successful music video for. This amount of research will help us both in future careers and university degrees as we know how to approach people for our research and to gain the information we need.
We believe that we have made a successful music video in which our target audience will enjoy and although some people have said it is slightly too serious, it does fit with the storyline of the song and works well with the lyrics.
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