The Title of The Music Video
The title of our song was pre-selected by our chosen artist Ellie Goulding. We chose not to change this as we felt this may cause confusion to the audience. The title "Every Time You Go" has a strong self explanatory meaning and is also repeated in the song several times. We decided to stick to our genre by keeping to the conventions of a pop video by incorporating the title in the video by singing these lyrics. This creates a stronger meaning to the video as some may argue the title plays a vital part within a song and its representations.
Setting/Location
We used a variety of settings including, a pathway/field, a bedroom, a coffee shop, a local street and a car in our video so that we had as many different locations as possible to allow the viewer to not get bored. The locations are very well suited to the lyrics of the song for example using the coffee shop when filming the couple on there second date. Which lyrics relate to the line "I really thought that we would go further, the second time we'd meet" this works really well when showing the couple meeting for the second time. We used Amy's bedroom as the main place for activity between the on screen couple for we felt this is where you would expect typical teenage couples to be spending there time. This is where we shot the couple in there positive scenes kissing, cuddling and generally enjoying each others company as we felt there own houses reflected the comfortability of the couple in there own home. However we also used the same location to shoot the scenes of argumentation between the couple. This creates a more realistic scenery for the narrative of the our storyline. For more of the negative scenes we also used a car, this is where we could expect to see a couple and also gave us a change of scenery to show the couple out of there comfort zone. There is one scene where Ellie's boyfriend kicks Ellie out of the car onto the street this location shows the vulnerability of the character and being outside alone reflect her emotions.
Costumes and Props
Our song choice was specifically chosen to be very narrative, therefore most of our lyrics can also be seen being preformed on screen whilst you listen to them. For example the opening lines "It starts with a picture and it sits in your frame" this image can be seen on screen using the prop of a picture frame which we filled with a picture of Ellie and her boyfriend to look very realistic.
We also created a this again but with Ellie writing a letter which also fits with the lyrics. The letter used is a prop which signifies something very personal to the character from her partner.
Costumes used were very casual this reflects Ellie as a artist. Her choice of outfits are normaly very modest and we did our best to achieve this in our video. These examples show a development in music video conventions as sometimes they are used but often to mildly portray what is going, but they are not severe or noticeable enough to “challenge” these conventions.
In our first scene we used a chequered shirt and jeans, this is very casual and works well with the indoor location. We also dressed Ellie in her angry scene in a black outfit which signifies her feelings at this time. This costume consisted of a black leather jacket, black leggins and small black paintent shoes. Another outfit was a navy spotted dress this reflected Ellies feminine side. This outfit works well against the white background which we filmed against and shows Ellie clearly.
There is a rain scene where Ellie wears a bright yellow raincoat, this is particulary important as this represents the rain outside.
Camerawork & Editing
Our camera shots are mainly mid-shots, however Ellie can be seen in many different angles during this music video. This is because we wanted to use a variety of shots to explore the characters and make the audience feel a connection with the characters. Long shots are used when filming the couple this represents the unity of the pair and reflects there current feelings for eachother at the time. For example there is a shot of the pair walking into the woods holding hands. This allows the viewer to clearly see that the two are happy at this part of the video. Music videos usually use a large variety and range of shots and last very short, however we tired as best as we could to not use raid editing as this would not fit the narrative and genre of our song. Because our song has such a heavy storyline having fast paced images would not fit our music video at all. Instead we decided to fit the conventions of a pop music video and have a strong storyline with long shots instead of fast ones. All of the cuts are done to the timing of the song and usually change when a new line begins.
Title Font and Style
The Title font was choosen to fit the Artist herself, there is nothing extravagant about Ellie Goulding therefore we did not use a fancy font, but a very simple one. This basic theme can be seen throughout all of our work and links well with our music video style aswell as our acillary tasks.
Our fonts were either in black or white and usually in bold fitted together neatly to reflect our character and look neat in the corner when the video starts. The Title was not made into a big deal as this is not very important in music videos in the same genre. This conforms to the conventions of music videos as not many videos show the title in a bold way which leaves a lasting effect.
Story/Tone Of The Music Video And How It Sets Up
The opening shot shows Ellie in a mid shot singing her first lines of the song, as there is no introduction in our song. We felt having Ellie as the first image in our video will introduce the viewers to her importance within the video. Ellie then begins to sing the first verse of the song which is where we beging to tell the story of the video, where the well structured parts of filming come into place. This video has a very strong narrative therefore this had to be portrayed very clearly in order for the video to fit the conventions and be understood. This therefore goes towards the conventions of your typical pop narrative music video.
Genre And How The Opening Suggests It
The opening consists of Ellie's face in a midshot, this goes against the conventions of the genre for most music videos with a narrative would usually have a long introduction where there would usually be a location shot to set the scene. Where in ours we just go straight to the artist. We felt this would fit better as our song choice is very different from others at the song lyrics actually start as soon as the song begins in comparision to normal songs of the genre where there is usually a long intrumental or introduction building up to the lyrics of the song.
No comments:
Post a Comment