Friday, September 30, 2011

Conventions of Genre

Our music video would be classed as 'indie pop'; alternative rock music that originated in the United Kingdom in the mid 1980's. It usually contains guitar music and a slightly more rocky tone to pop music. Ellie Goulding is cast under this category as her music consists of guitar and her unusual indie voice. The conventions of indie pop music videos can vary from Lana Del Rey who in her video of 'Video Games' uses a montage style video to of images to capture the tone of her video, or Two Door Cinema Club who in their video for 'I can talk' use a video of the band to depict their personalities in a fun, uplifting video with little deep meaning. However, other Indie pop artists such as Kate Nash in her video for 'Foundations' reflects a narrative music video with her as the protagonist, telling a story which is unveiled as the song continues, mixed with some lip syncing of the artist.

In our music video, I think we will stick to the conventions of a narrative indie pop music video as our chosen song, much like Kate Nash's, reveals a story about love which is told through the actions of two characters. We will also consider the lip syncing role of the artist to act as the narrator to the story and give it more depth.



No comments:

Post a Comment