Diary of first day filming

Friday 27th April

We began filming at 10am at Amy's house. We started with Amy's (our protagonist) make up in which we used as little as possible to capture Ellie Goulding's look.

We then chose Amy's first look which was a checked shirt and jeans for a casual look. We took some footage of her against a plan wall lip syncing and in her bedroom for a personal perspective.

After achieving enough footage for this look, we changed Amy into a dark outfit to highlight her anger at this stage in the relationship and the continuous arguing progressing between them. She wore black leggings, a leopard print top and a black leather jacket. We took some mid shots of Amy shouting at the camera and showing her anger in which we can edit into our music video at the point where the relationship becomes negative. 

12:00pm - We then changed our setting to outside to shoot some footage within a natural scene as Ellie Goulding is often captured in naturalised settings, like 'The Writer' video, which is where we got out inspiration from. We dressed Amy in a white dress to signify innocence and vulnerability as she remembers to happy times of her relationship. We also changed her hair style to show a contrast.

Costume

Amy
We are using various different shots in which our protagonist will have alternating outfits.
For the shots of Amy with Matt portraying their relationship positiely, we want her to look very casual so we are going to dress her in a checked shirt, jeans and converses with her hair in loose curls to achieve this style and reflect that she feels relaxed around him whilst their relationship is going well.
However, to reflect their relationship when they are arguing violently with each other, we will dress her in dark jeans, a black top and black leather jacket to represent the dark side of their relationship.
We will also be shooting Amy on her own in a field where she will be dressed in a white dress to show her innocence and happiness whilst reflecting on the happier times of her relationship with Matt.
When Amy is running through the streets she will revert back to the checked shirt, jeans and converse outfit as she is running to what she wants to go back to.

Matt
When Amy is with Matt in the positive times of their relationship he will be wearing a casual outfit such as chinos, a top and also converses to link him and Amy together.
When their relationship turns negative, he will be wearing dark coloured clothing - jeans and t-shirt to show the contrast.
When he is running towards Amy, we will go back to the first outfit choice to represent the past and present of their relationship.

Locations

Locations

We decided to chose various locations to make our music video more interesting as a change of scenery would keep the audience engaged.

We chose to film in Amy's bedroom to show a sense of intimacy and achieve a personal feel to some scenes as the protagonist unveils a lot of emotion in the video so we thought this would be an appropriate setting for this.

We also chose to film in a local park which had a path so we could film footage of Amy and Matt to appear like it is a memory she is looking back on in the memory. We wanted an outside location to show more versatility. The weather wasn't ideal for these shots as it was raining, challenging the conventions of happiness. Usually, sunny weather reflects a happy tone and would have been appropriate to show their memories but as it was raining it contrasts this concept. To overcome this, we changed the costume to fit the mood and shot a lot of close ups of their faces portraying a happy tone. 

We also filmed in coffee shop in Shenfield high street for a public location so it gave our video credibility as it is a popular destination with lots of people. We shot some footage from a distance to highlight our location. We thought this would be a good place to shoot as it would reflect a common destination for young couples.

We then shot a small amount of footage in Matt's car as it represents a young 18 year old couple in which the audience would be able to relate to. I sat in the back seat and shot from behind them to show the sides of their faces as they argue to then variate shots. 

Storyboard

After selecting our characters and ideas for our video, we designed a storyboard for shots to include when filming and editing. This gives us an idea of what to film when shooting and gives us a plan to guide us through the process. Now that we have designed this, we can begin filming with a clear direction.

Inspiration/Influences

Rhianna - We Found Love

This video can hugely be related to the theme of our song which is the contrast between negative and positive times in a relationship. With the lyrics "we found love in a hopeless place" this Rhianna video reflects the theme which we would like to portray in our own music video.

Here is a still from the video where you can see Rhianna kissing her boyfriend in the happiest point of her relationship. The kissing signifies love and romance.

Here is a still of rhianna alone in a field. The fact she is alone signifies her being alone in her relationship. Her body language with arms crossed also impies that she is vunerable at this time. This can be useful when filming our video.

 This still shows the storm outside. This could mean that the tone of the song is about to change. From good to bad, this could be used in our music video as we also have lyrics to fit this part "I run out to meet you, even though the storm had come"

when filming we could use a shot like this when this line is played.

This is a great example of the couple now arguing in the video.

The facial expression of rhianna is very effective and you can clearly see that her boyfriend is saying something to her. This would work really well in our video as we need alot of shots of our couple arguing.

This end shot shows Rhianna at the end of her video huddled up into a corner. This is a great display of her vunerability and how you can make a clear example out of someone being or feeling alone. This shot is a good idea and can be used in our music video as inspiration when we are trying to say that our character is feeling weak.

Moodboard

Here is a moodboard outlining some key features of our music video.
For example the couple with there backs toawards eachother symbolising that they are in fact angry at eachother. There is also a picture of holding hands, these reflect love and unity of a couple. This is similar to the picture of the couple on the top right. The picture top left is something similar we will use in our own music video using a pen and paper prehaps to write a note. The picture of the girl in the rain will be used in our video when we film the part in the storm. The black and white of this photo makes it more dramatic to the viewer and is very effective.

Intended Institution

Polydor Records

Our intended institution is Polydor records, the label the our artist (Ellie Goulding) is signed to.

In the early 1970s, the main source of income for the label was probably the enormously successful UK band Slade. Later, in the late 1970s and early 1980s, the label was also home to The Jam and successful British glam rock act Sweet signed on in 1977. Though Polydor's American branch is defunct, in the United Kingdom Polydor remains one of the strongest labels in the country — with artists such as Take That, Girls Aloud, N-Dubz, La Roux, Nicola Roberts, Duffy, Klaxons, Delphic, Sophie Ellis-Bextor, The Saturdays, James Morrison, Kaiser Chiefs, Boyzone, Alphabeat, The Courteeners, S Club 7, S Club 8, Rachel Stevens and Ellie Goulding. Polydor also has a strong indie roster through the Fiction imprint with acts such as Ian Brown, Bright Eyes, Elbow (band), White Lies, The Maccabees, Kate Nash, Snow Patrol, Filthy Dukes, and Crystal Castles. It also acts as the UK label for American-based acts under Interscope-Geffen-A&M like Eminem, Queens Of The Stone Age, Limp Bizkit, Timbaland, The All-American Rejects, Yeah Yeah Yeahs, The Black Eyed Peas, Weezer, Marilyn Manson, Pussycat Dolls, Janet Jackson, Snoop Dogg, Gwen Stefani, Busta Rhymes, Mary J Blige, 50 Cent, Sheryl Crow, Dr. Dre, Lana Del Rey and Lady Gaga.
In Spring 2006, Polydor launched Fascination Records, a music label dedicated to pop music. Both Girls Aloud and Sophie Ellis-Bextor transferred to the new label and created groups such as The Saturdays and Girls Can't Catch . Several teen pop acts from US label Hollywood Records, such as the Jonas Brothers, Miley Cyrus, Demi Lovato and Selena Gomez & the Scene were also signed to Fascination.
In 2008, Polydor obtained distribution of The Rolling Stones' back catalogue as well as new releases.
We are aiming our music video within this record label as it is a very large institution and would enable our video to be seen globally which would broaden our target audience and increase our sales.