Intended Institution

Polydor Records

Our intended institution is Polydor records, the label the our artist (Ellie Goulding) is signed to.

In the early 1970s, the main source of income for the label was probably the enormously successful UK band Slade. Later, in the late 1970s and early 1980s, the label was also home to The Jam and successful British glam rock act Sweet signed on in 1977. Though Polydor's American branch is defunct, in the United Kingdom Polydor remains one of the strongest labels in the country — with artists such as Take That, Girls Aloud, N-Dubz, La Roux, Nicola Roberts, Duffy, Klaxons, Delphic, Sophie Ellis-Bextor, The Saturdays, James Morrison, Kaiser Chiefs, Boyzone, Alphabeat, The Courteeners, S Club 7, S Club 8, Rachel Stevens and Ellie Goulding. Polydor also has a strong indie roster through the Fiction imprint with acts such as Ian Brown, Bright Eyes, Elbow (band), White Lies, The Maccabees, Kate Nash, Snow Patrol, Filthy Dukes, and Crystal Castles. It also acts as the UK label for American-based acts under Interscope-Geffen-A&M like Eminem, Queens Of The Stone Age, Limp Bizkit, Timbaland, The All-American Rejects, Yeah Yeah Yeahs, The Black Eyed Peas, Weezer, Marilyn Manson, Pussycat Dolls, Janet Jackson, Snoop Dogg, Gwen Stefani, Busta Rhymes, Mary J Blige, 50 Cent, Sheryl Crow, Dr. Dre, Lana Del Rey and Lady Gaga.
In Spring 2006, Polydor launched Fascination Records, a music label dedicated to pop music. Both Girls Aloud and Sophie Ellis-Bextor transferred to the new label and created groups such as The Saturdays and Girls Can't Catch . Several teen pop acts from US label Hollywood Records, such as the Jonas Brothers, Miley Cyrus, Demi Lovato and Selena Gomez & the Scene were also signed to Fascination.
In 2008, Polydor obtained distribution of The Rolling Stones' back catalogue as well as new releases.
We are aiming our music video within this record label as it is a very large institution and would enable our video to be seen globally which would broaden our target audience and increase our sales.