Thursday, November 3, 2011
Focus Group
We created a focus group of three very different people to get a wider range of ideas and concepts. We discovered different points of views on the questions we askes which has enabled us to decide what type of music video to make and what artist to use.
Questionnaire
Questionnaire: primary market research for Every Time You Go
1. Does a music video influence whether or not you would buy a song?
____________________________________________________________
2. What is your age range?
15-18__________19-22__________23-26__________Other___________
3. What is your favourite genre of music?
(Please Tick)
Pop
RnB
Hip-hop
Rap
Indie
Other
4. What is your favourite music video?
____________________________________________________________
5. What would you say makes a music video enjoyable?
____________________________________________________________
6. Was you aware of the artist Ellie Goulding before this video?
____________________________________________________________
7. Do you enjoy the music of Ellie Goulding?
____________________________________________________________
8. What would you imagine to be in a pop video?
____________________________________________________________
9. Would you prefer a live preformance video or a story based video?
____________________________________________________________
10. Where do you consume music videos?
TV
Online
YouTube
Others
Advantages and disadvantages of research techniques
Questionaires -
There are many advantages and disadvantages of using questionaires. It allows you to be able to collect data from a large amount of people and gives a wide range of choices if the questions are open and if they are closed it makes them easy to analyse. They are also easy to distribute to a large scale audience.
However, responses can be bias or irrelevant if they are given to friends of our group, they can also be misinterpreted if sent out by post as the audience may not understand fully without an explanation. A specific answer may not be given and closed questions can force people into responses with the use of tick boxes.
Focus Group -
By using a focus group, less questions will be needed as the people involved will elaborate and give very detailed answers, they will not be forced into responses and can develop from each other.
On the other hand, the people taking part may give answers on what we want to hear, not their own views. Also, one person may become dominant in the group and he others might not be able to give as much input.
Sampling -
There are three types of sampling; volunteer, quota and accidental. Volunteer sampling presents people that are willing to help and may have sufficient knowledge. quota sampling allows you to choose your own participents which is a good point as you can target your own specific audience but it can be too specific and may not count for outsiders and the majority of other people. People taking part in accidental sampling might not have enough knowledge of the topic but will be able to give a fair opinion.
In our group we will use the research techniques of questionaires and a focus group as a questionaire will tell us a wide range of information from various types of people and a focus group will cut this information down to make it more specific and we will be able to get more detailed, developed answers.
There are many advantages and disadvantages of using questionaires. It allows you to be able to collect data from a large amount of people and gives a wide range of choices if the questions are open and if they are closed it makes them easy to analyse. They are also easy to distribute to a large scale audience.
However, responses can be bias or irrelevant if they are given to friends of our group, they can also be misinterpreted if sent out by post as the audience may not understand fully without an explanation. A specific answer may not be given and closed questions can force people into responses with the use of tick boxes.
Focus Group -
By using a focus group, less questions will be needed as the people involved will elaborate and give very detailed answers, they will not be forced into responses and can develop from each other.
On the other hand, the people taking part may give answers on what we want to hear, not their own views. Also, one person may become dominant in the group and he others might not be able to give as much input.
Sampling -
There are three types of sampling; volunteer, quota and accidental. Volunteer sampling presents people that are willing to help and may have sufficient knowledge. quota sampling allows you to choose your own participents which is a good point as you can target your own specific audience but it can be too specific and may not count for outsiders and the majority of other people. People taking part in accidental sampling might not have enough knowledge of the topic but will be able to give a fair opinion.
In our group we will use the research techniques of questionaires and a focus group as a questionaire will tell us a wide range of information from various types of people and a focus group will cut this information down to make it more specific and we will be able to get more detailed, developed answers.
Tuesday, November 1, 2011
Our Intended Audience
Our video is intended at teenagers specifically girls.
Daisy is a 18 year old girl who lives in kent. She is a art student in london and enjoys listening to arctic monkeys and kate nash. Daisy likes all music but mainly enjoys pop and indie.
She loves spending time with her family and friends and has a part time job in starbucks. Her favorite shops are Topshop and Urban Outfitters where she buys most of her clothes. Daisy likes to watch 90210 and Gossip girl of a week night aswell as
blogging on her favortie site Tumblr. This is where she shows her followers her photos and music she is currently listening to.
Tumblr alows Daisy to share her new fashion trends and keep up to date with all the latest gossip. By using this site Daisy can broaden her style and be inspired by others.
Summer is a 19 year old girl from Chelsea.
Summer works for Glamour magazine as part of there fashion research. She enjoys going out of a weekend with her friends in london and attending music festivals and gigs.
Summer enjoys all music but mainly, electronic, RNB and pop. Her favorite artists include Lykke Li and Tracey Thorn aswell as example, David Guetta & annie mac. Summer plays the guitar and has done since she was 10. Aswell as this Summer is a part time model for H&M. Where she has done various shoots for there spring/summer collections. She is very creative and enjoys taking photos which she posts to her facebook and blog daily.
Daisy is a 18 year old girl who lives in kent. She is a art student in london and enjoys listening to arctic monkeys and kate nash. Daisy likes all music but mainly enjoys pop and indie.
She loves spending time with her family and friends and has a part time job in starbucks. Her favorite shops are Topshop and Urban Outfitters where she buys most of her clothes. Daisy likes to watch 90210 and Gossip girl of a week night aswell as
blogging on her favortie site Tumblr. This is where she shows her followers her photos and music she is currently listening to.
Tumblr alows Daisy to share her new fashion trends and keep up to date with all the latest gossip. By using this site Daisy can broaden her style and be inspired by others.
Summer works for Glamour magazine as part of there fashion research. She enjoys going out of a weekend with her friends in london and attending music festivals and gigs.
Summer enjoys all music but mainly, electronic, RNB and pop. Her favorite artists include Lykke Li and Tracey Thorn aswell as example, David Guetta & annie mac. Summer plays the guitar and has done since she was 10. Aswell as this Summer is a part time model for H&M. Where she has done various shoots for there spring/summer collections. She is very creative and enjoys taking photos which she posts to her facebook and blog daily.
Social Grade Scale
We have both disscused and decided that our target audience would most likely be either E or D as we feel these types of people are more likely to listen and relate to the genre choosen.
BARB
BARB is responsible for providing estimates of the number of people watching television. This includes which channels and programmes are being watched, when they are watched and the type of people who are viewing at any one time. Viewing data is collected second-by-second and delivered on a minute-by-minute basis for channels received within the UK. The channel viewed the longest in a clock minute is attributed the viewing of that minute. Viewing at anything other than normal speed (fast forwarding/rewinding live or recorded content) is not reported. The data is available for reporting nationally and at ITV and BBC regional level.
Channels reported by BARB provide timings of the programmes and commercials they broadcast. The records that this produces are then matched to the minute-by-minute viewing data to produce the BARB official audience viewing estimates for each individual programme and commercial.
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