Questionaires -
There are many advantages and disadvantages of using questionaires. It allows you to be able to collect data from a large amount of people and gives a wide range of choices if the questions are open and if they are closed it makes them easy to analyse. They are also easy to distribute to a large scale audience.
However, responses can be bias or irrelevant if they are given to friends of our group, they can also be misinterpreted if sent out by post as the audience may not understand fully without an explanation. A specific answer may not be given and closed questions can force people into responses with the use of tick boxes.
Focus Group -
By using a focus group, less questions will be needed as the people involved will elaborate and give very detailed answers, they will not be forced into responses and can develop from each other.
On the other hand, the people taking part may give answers on what we want to hear, not their own views. Also, one person may become dominant in the group and he others might not be able to give as much input.
Sampling -
There are three types of sampling; volunteer, quota and accidental. Volunteer sampling presents people that are willing to help and may have sufficient knowledge. quota sampling allows you to choose your own participents which is a good point as you can target your own specific audience but it can be too specific and may not count for outsiders and the majority of other people. People taking part in accidental sampling might not have enough knowledge of the topic but will be able to give a fair opinion.
In our group we will use the research techniques of questionaires and a focus group as a questionaire will tell us a wide range of information from various types of people and a focus group will cut this information down to make it more specific and we will be able to get more detailed, developed answers.
There are many advantages and disadvantages of using questionaires. It allows you to be able to collect data from a large amount of people and gives a wide range of choices if the questions are open and if they are closed it makes them easy to analyse. They are also easy to distribute to a large scale audience.
However, responses can be bias or irrelevant if they are given to friends of our group, they can also be misinterpreted if sent out by post as the audience may not understand fully without an explanation. A specific answer may not be given and closed questions can force people into responses with the use of tick boxes.
Focus Group -
By using a focus group, less questions will be needed as the people involved will elaborate and give very detailed answers, they will not be forced into responses and can develop from each other.
On the other hand, the people taking part may give answers on what we want to hear, not their own views. Also, one person may become dominant in the group and he others might not be able to give as much input.
Sampling -
There are three types of sampling; volunteer, quota and accidental. Volunteer sampling presents people that are willing to help and may have sufficient knowledge. quota sampling allows you to choose your own participents which is a good point as you can target your own specific audience but it can be too specific and may not count for outsiders and the majority of other people. People taking part in accidental sampling might not have enough knowledge of the topic but will be able to give a fair opinion.
In our group we will use the research techniques of questionaires and a focus group as a questionaire will tell us a wide range of information from various types of people and a focus group will cut this information down to make it more specific and we will be able to get more detailed, developed answers.
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