Music videos have the primary purpose of providing imagery to a piece of music, normally seen as a short film. One of the aims of a music video is to promote an artist or song, it's used to attract the song's target audience and encourage sales of the song. Directors can approach music videos in many different ways, including:
- Live action filming
- Animation
- Abstract film
- Narrative
- Non-narrative
- Documentaries
Things I’ve noticed in music videos is the relationship between the lyrics and the visuals, furthermore the relationship between music and the visuals. Different videos have certain iconography linked with the different genres, also infusing a lot of close-ups of the main artist or vocalist. They usually have references to voyeurism, particularly in the treatment of women, with intertextual references to either other music videos or to films and TV texts.
“a short, moving image product, shot for the express purpose of accompanying a pre-existing music track and used to encourage of sales of the music in another format”
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